Flagship audit
Parser event validation
A close reading of the payloads your app actually emits, compared against the names, types, and required properties your reports still assume.
Audits
Work we take on a living event catalogue
Each engagement starts from payloads and screens, not from a generic analytics checklist. Choose the audit that matches how stuck the names have become.
Catalog work
Event taxonomy cleanup
Collapse duplicates, retire dead names, and leave one agreed catalogue so checkout_completed and order_success stop competing in the same report.
Source of truth
Tracking plan reconstruction
Rebuild the written plan from what ships today, with owners, triggers, and property definitions, instead of a stale spreadsheet from the last launch.
Working session
Instrumentation handover session
A half-day in Seremban or online in which we walk engineers and analysts through the findings, the rename map, and the first week of fixes.