Seremban · Negeri Sembilan Parser event validation Taxonomy cleanup

The catalogue your reports still trust, read against the payloads that ship.

Parser Canvas Base is a small practice that audits app analytics instrumentation. We compare event names, property types, and required fields with the current iOS, Android, and web builds — then write the rename map when the taxonomy has drifted.

Request a validation pass

Four colleagues reviewing papers together at a long table in a bright room
Findings are discussed as a document, not a dashboard tour. The current tracking plan sits beside a sample of live events.

Flagship audit

Parser event validation

Most tracking plans list an event as present or absent. The failures that distort a funnel live one level down: value arriving as a string on one operating system, item_id empty after a catalogue sync, checkout_start still firing beside the renamed checkout_begun.

We take a dated export, the parser configuration if you have one, and the screens that are supposed to fire. You receive a findings list ordered by report damage, not by how interesting the mismatch looks.

Read the full validation scope

Related work

Other ways we take a catalogue apart

Validation is the usual first engagement. Cleanup, a rewritten tracking plan, and a handover session sit beside it when the findings need a permanent home.

A written checklist and planner open on a wooden desk

Catalog work

Event taxonomy cleanup

Collapse duplicates, retire dead names, and leave one agreed catalogue so checkout_completed and order_success stop competing in the same report.

From RM 9,400

Hands writing notes beside a laptop during a planning session

Source of truth

Tracking plan reconstruction

Rebuild the written plan from what ships today, with owners, triggers, and property definitions, instead of a stale spreadsheet from the last launch.

From RM 6,200

Colleagues gathered around a table during a working session

Working session

Instrumentation handover session

A half-day in Seremban or online in which we walk engineers and analysts through the findings, the rename map, and the first week of fixes.

RM 2,400

From recent work

A funnel that had quietly become two funnels

They caught that our iOS build still sent checkout_start while Android had moved to checkout_begun after the April redesign. The funnel looked like Android users had vanished. They had not.

Lina Rahman, product lead, Kuala Lumpur retail app

More client stories

Journal

Notes from the catalogue