About the practice

A reading room for event catalogues, opened in Seremban

Parser Canvas Base exists because product analytics reports in this region often outlive the screens that created them. We treat the event list as a document that has to be edited, not as a log that will correct itself.

Two people working side by side with notebooks at a shared desk

Why the office is here

Amina Rashid spent eight years inside Klang Valley product teams watching the same fracture: a redesign ships, the event string stays, a second name appears, and the weekly conversion slide quietly becomes an argument. In 2023 she left in-house work and rented the first-floor room on Jalan Tun Dr Ismail so the reading could happen away from release pressure.

Seremban is not a detour. Clients send exports; we send findings. When a handover needs a table, people can reach Negeri Sembilan without turning the session into a three-day offsite. The address remains Tingkat 1, Jalan Tun Dr Ismail,Seremban,Negeri Sembilan,70200,Malaysia — the same line as the footer, because that is the room.

How we work

We start from a dated sample, not from a workshop icebreaker. Harith reads payloads. Wei Liang traces duplicate names across sources. Farah keeps the intake honest: debug builds out, source columns in, personal identifiers no wider than the analytics events already carry. Amina decides which mismatches actually move a report the leadership team uses.

We do not sell a monitoring subscription, and we do not sit in your backlog. If the catalogue needs a later re-sample, that is a new engagement with a new date range. The relationship is the document and the people who can defend it in the next planning meeting.

What we will not claim

We do not promise that a funnel will recover a particular percentage after cleanup. Counts move when names stop competing; how much they move depends on how long the split has been tolerated. We will say which events were double-counted. We will not decorate the findings with a score.

People

Who reads the catalogue

Portrait of a woman in a light blouse against a neutral background

Amina Rashid

Principal reviewer

Amina spent eight years inside product analytics teams in the Klang Valley before opening this practice in Seremban. She still reads a tracking plan the way a copy-editor reads a manuscript: line by line, with the current build open beside it.

Portrait of a man in a dark jacket

Wei Liang Tan

Taxonomy editor

Wei Liang keeps the catalogue. He traces duplicate conversion names across iOS, Android, and web, then writes the rename map that lets last year’s series survive the cleanup.

Portrait of a man wearing glasses

Harith Osman

Parser specialist

Harith compares live payloads with the schema the reports assume. Type mismatches, missing product identifiers, and properties that exist on only one operating system are his usual findings.

Portrait of a woman in professional attire

Farah Idris

Engagement lead

Farah runs intake from the Tingkat 1 office on Jalan Tun Dr Ismail. She collects exports, books the findings workshop, and makes sure engineering and analytics hear the same recap.